Less than 24 hours after the close of the Rio Olympics, Ryan Lochte took a major financial hit Monday for a drunken incident he initially tried to pass off as an armed robbery.In quick succession, four sponsors announced they were dumping the swimmer, who has since apologized and conceded that he embellished what happened during a now-infamous stop at a Rio gas station.Swimsuit company Speedo USA, clothing giant Ralph Lauren and skin-care firm Syneron-Candela issued statements less than three hours apart, all with the same message: Lochte is out. Before the day was done, Japanese mattress maker airweave followed suit, essentially wiping out Lochtes income away from the pool.In addition, Speedo USA said $50,000 that wouldve gone to the 12-time Olympic medalist was being donated to Save The Children to benefit needy youngsters in Brazil.While we have enjoyed a winning relationship with Ryan for over a decade and he has been an important member of the Speedo team, we cannot condone behavior that is counter to the values this brand has long stood for, the prominent swimsuit company said. We appreciate his many achievements and hope he moves forward and learns from this experience.Ralph Lauren, which provided the Polo-branded attire worn by the U.S. team at the opening and closing ceremonies, said it would not be renewing the contract that provided Lochte with financial support leading up to Rio. The statement from airweave said it had a similar arrangement with the swimmer. Both stressed they would continue their support of the U.S. Olympic and Paralympic teams.Syneron-Candela offers a line of skin-treatment products that deal with issues such as wrinkle reduction.We hold our employees to high standards, and we expect the same of our business partners, the company said.Lochte issued a statement through his public relations firm thanking Speedo USA for its long support. He did not immediately address the other companies dropping their endorsements.I respect Speedos decision and am grateful for the opportunities that our partnership has afforded me over the years, Lochte said.Initially, Lochte said he and three teammates -- Jack Conger, Gunnar Bentz and Jimmy Feigen -- were robbed after their taxi was pulled over by armed men posing as police just hours after the swimming competition ended in Rio de Janeiro.That version quickly unraveled when police said the swimmers, who had attended a late-night party, never reported the incident to authorities and there was scant evidence of a robbery. Video surveillance emerged showing the athletes getting into a confrontation with armed security guards over alleged vandalism at the gas station when their taxi pulled over to let them use the restroom.While there have been conflicting versions over whether the guards pulled their weapons on the swimmers, Lochte has since acknowledged he was highly intoxicated and that his behavior led to the confrontation, which resulted in the swimmers paying some $50 in U.S. and Brazilian currency before they were allowed to leave. The incident caused a furor in Rio, where street crime was a major issue heading into the games.Paul Swangard, managing director of the Warsaw Sports Marketing Center at the University of Oregon, said he wasnt surprised by the decision since most of Lochtes marketing value was tied to campaigns prior to the Olympics.I would think it was an easy decision to cut ties now, Swangard said. For someone like Lochte, hes really destroyed almost all of his short-term marketability. Brands can easily seek out other athletes for the next Olympic cycle.The financial costs of losing Speedo and Ralph Lauren are likely to be only the first sanctions that await Lochte, whose antics tarnished a powerful showing by the American team and dominating news away from the stadiums and arenas in the final days of the Rio Games.Both the U.S. Olympic Committee and USA Swimming have indicated that Lochte will be punished, perhaps endangering the 32-year-olds hopes of competing in a fifth Olympics at Tokyo in 2020. He could also face criminal charges in Brazil, where the other swimmers were initially barred from leaving the country until they were interviewed by authorities.Feigen wound up donating just under $11,000 to a Brazilian nonprofit sports organization to settle any potential legal action. Bentz issued a statement saying Lochte tore a sign off a wall at the gas station and got into a heated exchange with the security officers, though Bentz denied the swimmers did any damage to a locked bathroom as authorities alleged.In the last of three interviews with NBC that included ever-changing accounts of the incident, Lochte apologized and acknowledged he over-exaggerated the story. He made a similar mea culpa to Brazils main broadcaster, Globo.Long one of the most popular U.S. athletes, the laid-back swimmer is known for his trademark saying Jeah! and such antics as wearing diamond grillz on the medal stand and dying his hair a silvery color before the Rio Games. Lochte also starred in a short-lived reality television show after the 2012 Olympics.For these games, he qualified in only one individual event, finishing fifth in the 200-meter individual medley, far behind longtime rival Michael Phelps. Lochte did help Phelps and the Americans win gold in the 4x200 freestyle relay.---AP business writers Mae Anderson and Candice Choi in New York and editor Amy Finkelstein in Chicago contributed to this report.---Follow Paul Newberry on Twitter at www.twitter.com/pnewberry1963 . His work can be found at http://bigstory.ap.org/content/paul-newberry .Reggie Wayne Youth Jersey . The next step is a better finish. Bae played bogey-free Friday on another gorgeous day at Riviera for a 5-under 66, giving him a one-shot lead over Aaron Baddeley and Robert Garrigus going into the weekend. Peyton Manning Womens Jersey . Nigeria beat surprise package Ethiopia 2-0 in the second leg of their playoff for a comfortable 4-1 aggregate victory. Victor Moses converted a 20th-minute penalty after an Ethiopian handball, and Victor Obinna made certain of Nigerias place in Brazil with his powerful free kick in the 82nd at UJ Esuene Stadium. http://www.coltsofficialstore.us/authentic-pat-mcafee-colts-jersey/ . Down by seven with 90 seconds left in regulation, thats where they looked comfortable. Rock Ya-Sin Jersey . Siddikur, whose previous win on the circuit came in Brunei three years ago, finished his bogey-free round with a birdie on the 18th for a total of 17-under 199. Indias Shiv Chowrasia, who has finished runner-up in this tournament twice, was in second place after a 66. Darius Leonard Jersey . Despite dominating possession, Schalke needed an own goal from Nicolas Hoefler for the breakthrough a minute before the interval. The Freiburg midfielder misjudged Jefferson Farfans corner and bundled the ball into his own net.Daniel Ricciardo says this weekends Italian Grand Prix has underlined Mercedes big strengths after the reigning world champions dominated qualifying at Monza.Lewis Hamiltons pole position time was 0.837s quicker than the nearest non-Mercedes competitor on Saturday afternoon, with Ricciardos Red Bull 1.254s off Hamilton in sixth. Compared to the 0.149s margin Nico Rosberg had over Max Verstappen in Spa-Francorchamps last weekend, it is proof the gap between Mercedes and the rest of the field has increased significantly on arrival in Monza.The high-speed Italian track is always a trade-off between downforce and drag, with teams bringing slimmer rear wings to maximise top speeds on the straights, but Ricciardo says Mercedes powerful engine means they can enjoy the best of both worlds.This weekend they have definitely shown their strengths again, he said. It looks like Mercedes have a pretty decent sized rear wing as well. It seems that when they want they can sort of turn it up. Then again here last year as well I remember Mercedes were on another planet. For whatever reason we expected to probably be a bit down here.dddddddddddd. Perhaps we have a bit more drag on the car as well, so maybe that is another element that hurts us here.Coming back to Singapore [in two weeks] I think we will be competitive again, and I still think relatively perhaps straight line speeds are not too bad, but the question is are we using less downforce than them which then masks it a little bit. If we can get top five here we will walk away pretty happy.Rather than battling Mercedes, Ricciardo has his sights on Williams Valtteri Bottas in fifth place on the grid instead.I think theyll be a contender tomorrow, Valtteris long run yesterday looked quite good, I believe he had a new soft, but his pace seemed pretty good. I think theyll remain strong in the race, especially with their straight line speed, theyll put up a fight. Massa I think is outside the top 10, so hell probably start on a soft and that could bring him into the race as well, so theyll be pretty strong.ith their straight line speed, theyll put up ' ' '