y TV programs reaching such a huge audience in todays fragmented world, makes it unlikely NBC will blow up the

Surrey Storm take on Hertfordshire Mavericks live on Sky Sports on Saturday as the Vitality Superleague returns to the Copper Box.Netball London Live 2016 promises to be a thriller with defending champions Surrey buoyed by a super victory at Manchester Thunder on Monday night which ended the hosts 100 per cent start and moved the Storm up to third in the table.Opposition at the Queen Elizabeth Park comes from the Mavericks, who have won five of their six games, and head into the weekend in second place in the standings. Ahead of Netball London Live, we profile Surrey Storm Centre Sophia Candappa A sell-out is expected in the capital as the rivals go head-to-head in a repeat of last seasons Superleague Grand Final, also at the Copper Box, when Storm triumphed after a 56-39 victory and the teams will be gearing up for an advantage.Mavericks come into the game after a 14-goal victory at Team Bath last weekend which saw them bounce back from their only defeat of the season, when they were beaten by Thunder in a clash of the early perfect starts. Surrey Storms Mikaela Austin and Hertfordshire Mavericks Sam May answer some quickfire questions! Hertfordshire Performance Director Maggie Jackson admits the target for them is a top four finish but that Saturdays clash will also have some added spice.Surrey Storm against the Hertfordshire Mavericks has always been a real London derby and I think its going to be very exciting, she told Sky Sports. Superleague: One to watch The stars of Superleague pick their players to watch After Surreys win over Manchester Thunder on Monday night, its all up for grabs. Were clearly working towards that top four and then after that, anything can happen cant it.Having been edged out by Loughborough, Storms victory over Thunder ensured they maintained their place in the top four with a third victory of the season. Sky Sports Netball experts Natalie Seaton and Julie Corletto analyse the importance of Rachel Dunns player of the match performance for Surrey Storm Rachel Dunn again impressed and the battle between the centres is likely to be crucial with Mavericks Kiwi star Joline Johansson in fine form.This years Grand Final will again be at the Copper Box and both teams have made the sort of starts that suggest they will be in the shake-up for the play-offs at the end of the season - so Saturdays clash should set things up perfectly.Watch this Saturdays London Live fixture as Surrey Storm face the Hertfordshire Mavericks, live on Sky Sports 5 from 5.30pm. Grand Final returns Copper Box to host season finaleAlso See:WATCH: Annas netball diarySuperleague: Ones to watchStorm too strong for ThunderSuperleague tableMorten Andersen Saints Jersey . 1, meaning problems for the doping controls at both major international sports events next year. 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Coach Tom Thibodeau says the former MVP will probably start travelling with the team in the next few weeks. Rose tore the meniscus in his right knee at Portland in November and was ruled out for the remainder of the season by the Bulls.NEW YORK -- A former journalist turned college professor, Kelly Whiteside is watching NBCs prime-time Olympics coverage this month for the first time in 16 years. Shes surprised at what shes found -- not because the programs have changed so much, but because they havent.Its almost like a time capsule for me, said Whiteside, who covered several Olympics for USA Today.Much of what NBC does at other times is markedly different from what she remembers; the Olympics are spread around nearly a dozen different cable networks and every competition is streamed live online. Yet NBCs prime-time, the Olympics point of entry for the vast majority of viewers, has remained an island unto itself by sticking to a time-honored formula.Prime-time ratings are down this year from the record-setting London Games, and NBC says a big reason is because more people are watching cable or their devices. But its worth posing the question: Is the formula growing stale?NBCs prime-time focuses on a handful of sports -- swimming & diving, track & field, gymnastics, beach volleyball -- to the virtual exclusion of all others. Its a mix of live and plausibly live, or tape-delayed coverage that allows action to unfold as it happens. A narrative style humanizes otherwise unknown athletes, letting viewers page through a picture book that swimmer Ryan Murphy drew as a child or watch gymnast Aly Raismans parents squirm in the stands.A majority of viewers are women; 55 percent through Rios first six nights. NBC assumes many arent sports fans and, in an attention-getting comment last month, NBC chief marketing officer John Miller said that women are less interested in the result and more interested in the journey. Its sort of like the ultimate reality show and miniseries wrapped into one.That struck some fans as patronizing and reflective of a poor understanding of the audience in an era when women also make up the majority of the U.S. Olympic team.Weve all grown up playing sports, said Joanne Gerstner, who teaches sports journalism at Michigan State. We have kids that are playing sports. Who are these groups of women they feel are so alien to sports that they have to be catered to in this way? I dont know who these people are.Whiteside, who teaches at Montclair State University in New Jersey, said she appreciates knowing about the athletes competing. But, she said, I dont view the Olympics as reality TV. I view it as a great sporting event.Washington Post columnist Sally Jenkins wrote that a network would never think oof cutting and pasting highlights of a football game around childhood film of Peyton and Eli Manning on a swing set.dddddddddddd With its heavy packaging, NBC is living in the past, she wrote.NBC points to its live streams as evidence that people can watch events like the gymnastics finals live if they want. Showing the most popular sports at a time most viewers are available is a service both to the fans and those who bought more than $1.2 billion in advertising.The way we create our storytelling and our narrative, mixed in with incredibly compelling competition, I think is working for men, women and children, NBC Sports Group Chairman Mark Lazarus said this week. And thats our goal. This is a very big tent and all are welcome. We program, we schedule, and we try to create a show around the competition thats welcoming to all. And I think so far were finding success.NBCs Olympics operation is a deeply experienced and talented team. Gary Zenkel, in his 11th Olympics, runs the business operations. Jim Bell, former Today show producer, is the top producer. His first NBC job out of college was working at the Barcelona Olympics. Both count former NBC Sports President Dick Ebersol as a mentor; Ebersol himself was a protege of ABCs Roone Arledge and the up-close-and-personal Olympics coverage of generations ago.Three of the 27 executives profiled on the NBC Olympics press website are women.The teams experience, and the rarity of any TV programs reaching such a huge audience in todays fragmented world, makes it unlikely NBC will blow up the formula for prime-time to try something completely new.Given the rapid change in the way people watch TV in an on-demand world -- and a 2020 Olympics in Tokyo, where there will likely be less live competition to show on prime-time in the United States -- NBC may have to consider changes more quickly than it expects, said Andy Billings, a University of Alabama sports media professor and author of Olympic Media: Inside the Biggest Show on Television.And what would that new formula be? Thats the tough question.One idea would be a combination of live events with SportsCenter-like highlights and interviews, taking in a far greater range of Olympic sports. I think the audience would be even greater, Whiteside said.---Follow David Bauder at twitter.com/dbauder. His work can be found at http://bigstory.ap.org/content/david-bauder ' ' '