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The slide in NFL ratings could be as much a trend as a blip.The presidential campaign, the growing move away from cable, the increase in live streaming sports and competition from compelling baseball have all been given as reasons for a double-digit decline in viewership through the first five weeks.All legitimate explanations, experts say. But one of the main selling points of live sports to the networks -- theyre appointment viewing that most people dont like to record and watch later -- could be eroding, as the fan base fragments, even for Americas most popular sport.Its not to say that less than the majority of people are going to sit down and watch the game at a certain time, said Dennis Deninger, who teaches sports management and sports media courses at Syracuse. Its just to say its retreating, and that retreat puts into question the value thats been attached to TV rights that were locked up for the long-term.According to Sports Media Watch , viewership for last weeks games was down 26 percent for Monday night, 15 percent for Sunday night (against the second presidential debate) and 20 percent for Thursday night. Overall, for the first four weeks of the season, ratings across the league were down 11 percent.The decline was concerning enough that league executives recently sent an internal memo to the NFL media committee, comparing this years slide to a lesser decline during the 2000 election cycle and conceding that, While our partners, like us, would have liked to see higher ratings, they remain confident in the NFL and unconcerned about a long-term issue.The current TV contracts, worth between $8.5 billion to more than $15 billion each, expire in 2021 and 2022. What the networks are willing to pay when its time to renegotiate will be the best indicator of how big an impact Americas changing viewing habits have had on the NFL, and whether pro football remains the nations undisputed entertainment king.But theres still a lot of uncertainty over how new technology will impact viewership. Best example: Yes, you can live stream Thursday night games on Twitter, but what if your connection is shaky? And how much better will that connection get over the next five years?There will be some instances where the composition of (the media deals) will change vastly, and others where theyll continue to engage with traditional partners, said Adam Jones, the director of PwC Sports Advisory Services. All the deals may not yield the same premiums. But we could see a shift in the actual structures of the deals, from traditional rights fees to a smaller base with more digital-based bonuses and incentives on the back end.PwC does not talk about specific sports leagues, though in a recent newsletter , it predicted a moderation in growth of rights fees for North American sports over the next five years.Though Jones says it will take time to see if this seasons sports ratings are cyclical or more long-term, it should be acknowledged that the market is not limitless when it comes to consumption through traditional broadcast.None of this is to say the NFL is hurting. That same league memo that recognized this years ratings issues said overall NFL viewership has increased 27 percent over the past 15 years. In 2015, the NFL accounted for 63 of the top 100 TV shows. Even with recent legal troubles for daily fantasy -- which could also be partially responsible for the ratings dip -- fantasy football is still considered a growth area for the NFL. The current numbers also dont take into account how many people are streaming the games.Deninger says giving viewers more options is the NFLs best long-term bet. He says the league, to some extent, has to feel some of the same effects as all other televised entertainment products -- the increase in nonlinear viewing. He said that according to comscore.com , Google sites that include YouTube draw 182 million unique users every month, all of whom are turning into clips of things they want to watch, when they want to watch them. Other websites post similar stats.The nonlinear sites where you go select whatever you want, they arent complaining about any drop off, he said. More and more, people are not waiting for things to be delivered to them, one way or another.How well the NFL bucks that trend -- or goes along with it -- will help shape the ratings and, from there, the dollar signs for the leagues next round of media-rights deal.AP NFL website: www.pro32.ap.org and www.twitter.com/AP-NFLClayton Thorson Youth Jersey . LOUIS -- Alexander Steen scored a power-play goal with 59. Reggie White Jersey .ca NHL Power Rankings for the second straight week, ahead of the Pittsburgh Penguins and Colorado Avalanche. https://www.eaglessportsgoods.com/Womens-Miles-Sanders-Inverted-Jersey/ .C. -- After a listless first half, the Washington Wizards used a big third quarter run to beat the Charlotte Bobcats Bradley Beal scored 21 points and the Wizards used a 17-0 run in the third quarter to take control of what had been a close game and beat the Bobcats 97-83 on Tuesday night. 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PAUL, Minn.Warriors star Shaun Johnson admits he and his teammates have left coach Andrew McFadden in a precarious position after failing to secure an NRL finals spot.The Auckland-based outfit lost their final four matches of the season to miss the top eight for a fifth consecutive season, of which McFadden has coached three.They concluded their 2016 campaign with a limp 40-18 defeat to Parramatta in Auckland on Sunday, gifting the Eels numerous tries through careless mistakes.The failure to secure a top eight berth turns the heat up on McFadden, who was expected to deliver finals football this year.But Johnson, 25, said the responsibility for the late-season collapse rested firmly on the squads shoulders.Schoolboy errors, defensive lapses and carelessness could not be put down to coaching deficiencies.Theres not much you can say, Johnson said on Sunday.We let him down again and let ourselves down again.Weve put him in a very vulnerable position.Johnson said it was particularly galling to crash out given the individual quality withiin the squad.ddddddddddddThe team would now have to dwell on their failures over a long off-season.Its basic fundamentals which we dont place enough importance on at the moment, its hurting us, the halfback said.You cant not pull someone up on some of the stuff were doing.Thomas Leuluai, who played his last game for the club on Sunday before heading to the Super League, agreed with his halves partner.The NRL was too difficult to throw away points and still expect victory.Too many tries handed to them on a plate and then we bombed three of ours, we cant do that in this competition, the 31-year-old Leuluai said.Leuluai said the failure to achieve finals football in 2016 ranked as the most painful in his time at the club given the squads potential.His teammates were ruing their missed opportunity as well.If we played our best football and got beaten, so be it - but we didnt do that, Leuluai said. 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